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| Credit Answers > Debt-Management-Articles-2010 > Ways Retailers Get Us To Spend Money |
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How many times have you walked into a store with the intention of buying only one or two items and left with several bags full of merchandise? This scenario is probably a common
occurrence for most consumers. You may blame it on lack of self-control, but stores play a major role in encouraging you to spend more money. Below are a few subtle sales tactics that may be a reason your
bill is higher than expected.
Shopping Carts:
Some consumers may only plan on buying a few small items, but may still take a shopping cart when they enter the store. According to MSN Money, carts make it psychologically easy to toss in an item you do
not need because there is plenty of room.
Atmosphere:
In order to make customers feel welcomed, retail stores may play music, offer free samples, or fill the air with a pleasing scent. Time magazine reports that "scent is the latest technique for putting
consumers in a spending mood." Many stores create their own signature smells, which can cost as much as $25,000.
Price Points:
According to TheStreet.com, a leading financial media company, consumers spend more money when prices end in "9". This may explain why many stores may charge $19.99 for an item, as opposed to $20. In order
to keep track of your spending, it may be wise to carry a calculator while you shop so you can see the miniscule difference.
Stock-Up Sales:
Many stores offer "Buy One, Get One Free" sales. If you do not think you will use "two" of a particular item, read the store requirements. You may be able to purchase one for half of the price. Stores may
also promote sales such as "5 for $9.99" or "3 for $7.98". Once again, ask yourself if you need to buy that many items. If not, do the math and figure out how much it is to buy just one.
Mail-In Rebates:
These offers can provide some savings to consumers. However, stores are expecting that most customers will not follow through with the requirements. According to Bankrate.com, at least 50% of consumers do
not claim their rebates because they forget to cut off the UPC, lose the rebate form, or they just simply do not want to be bothered by all of the paperwork.
Throughout your debt settlement program, we will provide you with a variety of money-management tools such as this article. Our goal is to equip you with knowledge
that will help you remain debt-free. During these changing times, remember that Credit Answers is here for you. Feel free to give us a call if you ever have a question about your program. We realize that
the many changes that you are experiencing can be stressful and we want to help you accomplish your financial goals.
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